Brand identity for Canadian businessesAll services
A clear identity, built to last.
Cedarwork Studio builds thoughtful brand identities for Canadian organizations ready to look as considered as the work they do.
A good fit for
Clear needs.
Considered answers.
Established organizations whose current brand no longer reflects their direction.
Teams preparing for a new website, product launch or broader market.
More than a logo. A practical visual system your team can use consistently across digital and physical touchpoints.
What’s included
A useful
working scope.
- 01Brand strategy and positioning
- 02Logo system
- 03Typography and colour system
- 04Art direction
- 05Social and launch assets
- 06Practical brand guidelines
How we work
Close to the work, from start to finish.
Understand
We clarify the business, audience, competitive context and decisions the identity must support.
Define
We establish a focused visual direction and develop the identity as a connected system.
Equip
We prepare usable files, guidance and applications so the brand works beyond the presentation.
Common questions
Useful details before we begin.
What does a branding project include?
Scope depends on what your business needs, but a typical engagement includes positioning, a logo system, typography, colour, art direction, core applications and practical usage guidelines.
Can you refresh an existing brand?
Yes. We can retain recognizable equity while improving clarity, consistency and usefulness across your website, marketing and physical materials.
Do you also build the website after the brand?
Yes. Branding and website work can be planned as one engagement so the identity is developed with real digital applications in mind.
Do you work with businesses across Canada?
Yes. Cedarwork Studio works remotely with organizations across Canada and can collaborate with teams in other markets when the project is a good fit.
Have a branding project in mind?
Tell us about it